FAQ
What is Coffee News?
Coffee News is an upbeat, fun-to-read, one-page weekly publication. We distribute it through restaurants and their customers love reading it. Just ask them! Coffee News is brief. We offer just enough interesting material and fun to grab the reader’s attention, but still leave them with time to read the advertisements that surround the content.
How can I benefit from running an ad in Coffee News?
You benefit because Coffee News, by design, reaches the highest and most powerful concentration of promising new customers for your business than any other media - for a fraction of the cost! Its’ restaurant distribution offers you access to a niche market of potential customers who live and/or work in your market area. Your Ad is on equal footing with all other advertisers as Ads are all the same color and size. This eliminates consumer focus on businesses who, for example, take large multi-color Ads in other print media or who pay more to be either up front or on the back.
Can you guarantee that my Ad will get results?
No. Frankly, no one can guarantee ad results. Every type of media rep thinks that their newspaper, radio or TV station, direct mail company, telephone directory, etc. is the most effective form of advertising for your business. Yet when you ask local business people, they will recall many unsatisfied experiences with all the various forms of advertising. Advertising experts will tell you that there is no one best way to advertise.
What we can guarantee is that your ad will be noticed by our readers. This is because we always keep Coffee News a one page publication and we rotate the ads each week in groups of four. Your ad will be either on the front or back – and never lost in the middle!
(Did you know that the further back your ad is placed in a publication, the less likely your ad will be noticed?)
What can you tell me about your readers?
There are between 12,000 and 15,000 readers each week.
They live or work in the area and of course, all tourists and other visitors eat out in our local restaurants. One important constant about Coffee News readers is that they all have spendable income.
Note: The number of our readers varies from week to week based on a number of factors not the least of which is restaurant attendance and weather. It is also true that, in our case, some people take Coffee News with them when they leave the restaurant while others return it to the stand to be read again and again by other diners – ask the restaurant staffs. While it is extremely difficult to accurately determine the number of weekly readers, the above estimate is a conservative one based upon collecting weekly restaurant data plus an analysis of our contest entrees.
The following is a breakdown of age and gender:
Age Breakdown
- 44% are 50 and above
- 25% are between 36 & 50
- 17% are between 24 & 35
- 14% are under 23 years
Gender Breakdown
- 59% are Women
- 41% are Men
Above estimates based on contest entry analysis
How is Coffee News different from the other papers that I see in assorted magazine racks and newspaper boxes around town?
For the most part, they all benefit our community as they specialize in specific needs that people have occasionally such as Real Estate, Automobiles, Movie Listings, etc. Coffee News is different however, because it appeals to everyone! Coffee News furnishes interesting reading material for all - while waiting for a table, eating a meal, or having a cup of coffee. Another important difference as that in over 97% of the cases, Coffee News is inside the restaurant (frequently up front on the counter next to the cash register) – rather than outside in a rack or newspaper box.
Overall, will it be worth it for me to advertise in Coffee News?
We think so but more importantly, so do some of our present and past customers. Read their comments on the different pages of this website and also feel free to contact any of our advertisers from a current issue of Coffee News. Cost-wise, we make it very affordable for you to run your ad week after week. Ad repetition, as you probably know, is one of the keys to getting good advertising results.
Click here to see our rates.
I do not have an existing ad. Can you help me with the ad design?
Absolutely, we do this as a FREE service as we want to make it as easy as possible for you to do business with us. There is no obligation if you do not like the ad - and you give the final approval! Just
click here and you can get started.
"Coffee News is one of the easiest ways I have found to get my name and business out into the community. My advertising with Coffee News has more than paid for itself through several emails or phone calls I've received as a result of my ad."
Pamela R. Brookman
Independent Beauty Consultant
Mary Kay®
540-295-5154
Publisher
The Coffeehouse Press
955 Carodon Drive
Ruckersville, VA 22968
1 800-362-1695 Access Code 25
fax: 434-985-4264
alt: 434-985-4264
info@thecoffeehousepress.com