Why Advertise?  |   Our Guarantee to You  |   Ad Design Form  |   Rates

Why Advertise?

Ever wonder why very successful local businesses constantly advertise? They already have the major share of consumers in the area, repeat business, and great word of mouth referrals, and yet they continue to budget for advertising. Why?

Advertising experts offer the following reasons:

  1. Their existing customer base is constantly changing. Some former customers no longer need the product/service; they move away (including many who are word-of-mouth referrals); they start shopping at the new shopping area, etc.
  2. Customers are fickle and they are vulnerable to new competitive advertising. After all, they are bombarded with several hundred to several thousand advertising messages each day from all the media.
  3. New people are looking for the business's products and services all the time. Maybe they have just moved into the community or perhaps they are dissatisfied customers of a competitor.

While many successful businesses advertise constantly, other competing businesses say, "I can't afford to advertise." They key question, of course, is "Can they afford not to advertise?"

How New Businesses Benefit from Advertising

New businesses (or new salespersons) need to establish themselves in the local marketplace. They may be up against established competitors or offering a completely new service to the community. Successful companies of all sizes benefit by advertising to both establish name recognition and to send a consistent message about the uniqueness of their products or services.

A major objective of every business in advertising should be that when a consumer thinks about fulfilling a need related to their products and services, they will think of them first. The main way to accomplish this is through a repetitive advertising message that is seen frequently. Many local businesses, while anxious for immediate sales, often overlook the main objective of having a long-term impact on consumer behavior. This is why many ads focus on price considerations and discounts instead of continually selling the product benefits and brand name of the business.

Discover Coffee News®

Coffee News is a one page weekly publication that offers you an effective and easy way to establish your business in the local marketplace and to reach additional customers. By design, it is distributed each week through restaurants and is FREE to their customers. Restaurants and their customers love Coffee News - just ask them!

Coffee News is a relatively new publication in the local area that is part of a proven international franchise operation. It is one of many choices that a business (as well as an individual salesperson) has to establish name recognition and to motivate consumers to purchase their products. Every type of media rep thinks that their newspaper, radio or TV station, direct mail company telephone directory, etc. is the most effective form of advertising for your business. Yet when you ask local business people, they will recall many unsatisfied experiences with all the various forms of advertising media. Advertising experts will tell you that there is no one best way to advertise.

The Coffee News Approach: At Coffee News we don't make elaborate claims about our publication, nor do we confuse you with exaggerated readership claims, demographical data, complicated statistics and confusing terms about share, distribution, cume audiences, net frequencies, reach, and cost per point.

In many ways, Coffee News is a unique publication that offers key advertising advantages but to use an old cliche, What you see is what you get. We encourage you to talk to others abou the effectiveness of Coffee News, visit some of our distribution restaurants, and talk to both the staff and the restaurant's customers.

Also, with Coffee News you won't be dealing with a salesperson or media rep. You will be dealing directly with the owner/publisher who understands the business of advertising, not just the "selling" of advertising.

"I have been very pleased with the results from advertising through Coffee News."

Patty Lafferty
Watkins Distributor
540-280-1571

background

Publisher

The Coffeehouse Press
955 Carodon Drive
Ruckersville, VA 22968
1 800-362-1695 Access Code 25
fax: 434-985-4264
alt: 434-985-4264
info@thecoffeehousepress.com